Cat Racing

Seth Godin today:

Someone asked me where I get all my good ideas, explaining that it takes him a month or two to come up with one and I seem to have more than that. I asked him how many bad ideas he has every month. He paused and said, “none.”

And there, you see, is the problem.

So, just throwing it out there, here’s one of my bad ideas.

Cat Racing

Cat racing is like dog racing, but with cats. Untrained, unmotivated cats. You put 10 cats at the end of a 100m track that has been divided into 10 chutes, one cat per chute. (This is to keep them from fighting.) The track should be covered in grass, with adequate shade and water. When the race begins, the cats are released; the first cat to the end of its chute wins the race.

You probably see some problems with this idea. Did I mention that this sport is designed to be streamed over the internet? This removes the (completely impractical) demand of broadcasters that a sporting event have a reasonably predictable duration. Have I talked about the natural attraction it would have for proposition gamblers? In addition to that tedious win/place/show business, bettors could wager on:

  • Number of naps taken by the winner
  • Race duration (in hours)
  • Field mice killed

It’s a new sport for a new century. (Well, 90% new century, anyway.) Quarter-shares in CatRaceCo are available to qualified institutional investors at $500K each.

Take that, Seth.

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