DC: Chapter 14
Wednesday, September 30th, 2009Today we look at Chapter 14 of Dale Carnegie’s “How to Win Friends and Influence People” (DC). Chapter 14 is the sneakiest chapter we’ve seen so far, and perhaps the sneakiest in the book: It claims that a powerful persuasive technique is to get the other fellow to agree with you (say “yes”) on some point at the outset of your discussion. I think there’s a germ of a good idea here, but that vulgar applications of it are both distasteful and ineffective.
