So, Michael Buffer. The “Let’s get ready to rumble” fight announcer guy. I looked him up on Wikipedia the other day, and it turns out that he’s made quite a tidy living from that schtick. Supposedly, his trademark on that phrase has earned him four hundred million dollars.
5 words. Nearly half-a-billion dollars. Marketing’s a hell of a thing, isn’t it?
Also interesting to consider: I’d be surprised if the second-most successful ring announcer (Jimmy Lennon Jr.?) had made even 2% as much as Buffer. Winner-take-all?
